Sunday, August 11, 2013

UST-AB Photography Review: Apply the Human Attributes and Multiple Intelligence through Photography

Dr Abe V Rotor  
Living with Nature - School on Blog
Paaralang Bayan sa Himpapawid with Ms Melly C Tenorio
738 DZRB AM  8 to 9 evening class Monday to Friday
                 
The Camera and the Computer revolutionized Photography, from an exclusive, sophisticated technology to a popular one. Almost anyone today – young and old, irrespective of educational attainment, creed, ideology, status in life, canhave access  virtually to these magic duo. The Cam-Comp however is a mechanical-electronic tool, a machine, complex as it may seem. Its potential efficiency still lies on the man behind the lens: the human person as thinker, builder, player – and as praying man. Who has the faculties in eight realms of intelligence. Photography requires man’s both  attributes and faculties, which guide him in the use of photography in communication and in arts.

ASSIGNEMT: UST Faculty of Arts and Letters
Photography
Identify what Human Attribute, and Realm/s of Intelligence, each of these photographs applies.  Explain. Give the sub-title of each photo. (printing the photos is optional)  (Handwritten on a short bond)  
(1) 
(2)
(3)
(4)
All of us are endowed with a wide range of intelligence which is divided into eight domains. It is not only IQ (intelligence quotient) or EQ(emotional quotient) or any single sweeping test that can determine our God-given faculties. Here in the exercise, we will explore these realms. With a piece of paper (1/4) score yourselves in each of these areas. Use Scale of 1 to 10, like the previous exercise

1. Interpersonal (human relations)
Sometimes this is referred to as social intelligence. Leaders, politicians excel in this field. “They exude natural warmth, they wear disarming smile,” to quote an expert on human relations. Name your favorite person. I choose Nelson Mandela, Condolezza Rice and Henry Kissinger.

2. Intrapersonal (inner vision self-reflection and meditation) Priests, nuns, poets, yogis, St. Francis of Assisi is a genius in this domain. Didn’t Beethoven compose music with his inner ear? Didn’t Helen Keller “see” from an inner vision?

3. Kinesthetics (athletics, sports, body language, dance, gymnastics)
Michael Jordan excels in this domain. Now think of your idol in the sportsworld, or in the art of dance. Lisa Macuja Elizalde is still the country’s top ballet dancer.

4. Languages or linguistics
There are people who are regarded walking encyclopedia and dictionary. The gift of tongue in the true sense is in being multilingual like Rizal.
 (5)
 (6)
 (7)
 (8)
 (9)
 (10)
 
 (11)
(12)
5. Logic (dialectics, Mathematics)
Marxism is based on dialectics which is a tool in studying and learning. Likewise, this realm includes the intelligence of numbers – math, accounting, actuarial science, etc. This is the key to IQ test. Einstein, Newton, Socrates, Plato, Aristotle are my choices.

6. Music (auditory art)
Mendelssohn, Mozart, Chopin, Abelardo, Cayabyab, Lea Salonga – name your favorite. Beethoven is one of the world’s great composer, yet he cannot dance. I like to listen to Pangkat Kawayan play Philippine music.

7. Spatial intelligence (drawing, and painting, sculpture, architecture, photography)
The great artist, Pablo Picasso, was robbed in his studio. Hog-tied, he carefully studied the robber, the way an artist studies his model. After the incident he sketched the face of the robber and gave it to the police. The police made a 100 arrests but never succeeded in pinpointing the culprit. The sculptor Rodin wanted his subject to look as if it is melting. What could be a better expression of poverty for his masterpiece, The Burghers of Calais?

8. Naturalism (Green Thumb, Relationship with the Natural World)
There are people who are said to have the “green thumb”. Their gardens are beautiful even with little care. There are those who can predict weather, and tell you if the fish bites, or it is a good hunting day. They pick the reddest watermelon, fullest macapuno nuts, just by feel and sound. Good doctors, I suppose have the green thumb too.

What are your top three? Can you see their relationships? Relate them with your strength. On the other hand, in what ways can you improve on the other realms?

Make full use of your strength. And remember there are early and late bloomers. Nothing is too late to be able to improve on one’s deficiencies.

Maybe you lack a good foundation to explore your talents in a certain domain. But why don’t you catch up? Do you recall late bloomers who succeeded in life? As you reflect on your scores I’ll play for you on the violin On Wings of Song by Felix Mendelssohn. Fly, fly high and be happy like the birds. Just don’t be Icarus.


Reflect on the following:
1. Your strength and you weakness
2. Your “idols” and models
3. Resolution and affirmations ~

(13)
(14)
(15)

UST-AB 3CA 1 2 3 4: Photography in Advertisement Exercise in Photography in Advertisement

UST-AB 3CA 1 2 3 4: Photography in Advertisement Exercise in Photography in Advertisement 
Dr Abe V Rotor
Living with Nature - School on Blog
Paaralang Bayan sa Himpapawid (People's School-on-Air) with Ms Melly C Tenorio
738 DZRB AM Band, 8 to 9 evening class, Monday to Friday [www.pbs.gov.ph]

Example of a good advertisement.
One of the worst ads.

The relationship of photography and advertisement is like horse and carriage. Photography is the medium and advertisement is the message (to patronize a product, service, idea, etc.)

Advertisements in print and broadcast create demand of many products and services. There are brand names that are well known, they are imprimatur themselves to many people. They build personalities, fashion, institutions, relationships, and even loyalty.

There is more than visual and audio parts; advertisements dig deep into logic, psychology and emotion, and spiritually, too. For this reason, the effects are both positive and negative.

The purpose of this exercise is to evaluate present advertisements: printed, billboard, radio, TV and the Internet. The main guideline is values.List down the best (5) and the worst (5) local advertisements and give the basis of your decision. How did photography help bring about such effects?

Present the advertisements as they are originally presented. If not feasible, briefly describe the advertisement and critique on it. (Use two ordinary bond.) ~

Part 2: Photo and graphic ads. Here are some examples. Study them and relate each one to current issues. Prepare similar ads for class presentation and discussion.

Part 3: All about smoking - good and bad. More and more young people develop the habit of smoking. On TV there is this chain smoker kid who would demand cigarette with tantrums. Doctors unanimously agree smoking is bad to health, yet cigarette is one of the most in demand commodities in the world. What's the role of advertising?Whatever this is, it is devoid of good taste and decency. Many products lose their market this way. 
There's a local brandy advertised this way, "Nakatikim ka na ba ng kinse?" (Literally, "Have you tasted a 15-year old?") Sales plummeted. The company lost its good public image.